"You can't be noticed unless there is sincerity in your work." Fashion designer Yasmine Yeya on being inspired by Egypt’s beauty, landing Jennifer Lopez as a customer, and debunking the overnight success myth

The Lighthouse Conversations

Nov 18 2020 | 00:46:30

00:00 / 00:46:30

Show Notes

How do you go from working in advertising, to waking up with a gazillion Instagram notifications of J.LO wearing your mustard yellow couture gown to her movie premiere? In this week's episode, Hashem sits with fellow Egyptian, designer Yasmine Yeya, to discuss what entrepreneurship means to her...and their mutual love of Egyptian fattah! Yasmine shares stories from her beginnings; how she launched the now well respected Maison Yeya, and her transition from emerging designer, to a couturier whose opinions are so sought out by her clients that she acts as part designer, part friend & therapist to help them through the finish line and fulfill their wedding gown dreams.

Other Episodes

Episode 1

November 20, 2019 • 00:21:23

Pre opening diaries

A special prequel episode from the team of The Lighthouse Conversations podcast, which will focus on the regional arts, culture & entrepreneurial landscape. At...

Episode 36

May 19, 2021 • 00:39:06

“Curiosity is a blessing and a curse.” Manal Ataya on why curiosity became an essential trait in navigating her career as museum director.

In our first episode since Ramadan break, Hashem is joined by Manal Ataya who, as the Director General of Sharjah Museum Authority, sits at...

Episode 30

January 21, 2021 • 00:46:15

Helen Farmer on evolving into a social media influencer & mompreneur yet maintaining a work-life balance while in the public eye

Is there a recipe for building a loyal following? Helen Farmer’s work combines effective storytelling and just enough vulnerability to resonate with her audience...