"You can't be noticed unless there is sincerity in your work." Fashion designer Yasmine Yeya on being inspired by Egypt’s beauty, landing Jennifer Lopez as a customer, and debunking the overnight success myth

The Lighthouse Conversations

Nov 18 2020 | 00:46:30

00:00 / 00:46:30

Show Notes

How do you go from working in advertising, to waking up with a gazillion Instagram notifications of J.LO wearing your mustard yellow couture gown to her movie premiere? In this week's episode, Hashem sits with fellow Egyptian, designer Yasmine Yeya, to discuss what entrepreneurship means to her...and their mutual love of Egyptian fattah! Yasmine shares stories from her beginnings; how she launched the now well respected Maison Yeya, and her transition from emerging designer, to a couturier whose opinions are so sought out by her clients that she acts as part designer, part friend & therapist to help them through the finish line and fulfill their wedding gown dreams.

Other Episodes

Episode 20

August 26, 2020 • 00:35:05

Zeina El-Dana on the changing face of PR and why female mentorship matters

_Our hearts go out to those affected by the explosions in Beirut on August 4, 2020 which left hundreds dead, thousands injured and billions...

Episode 23

October 07, 2020 • 00:45:17

"We don't have pills for eating disorders." Eating Disorder expert Carine El Khazen on signs for the early detection of mental health issues, and how to cope with the collective trauma of the pandemic.

This week Hashem caught up with Dr. Carine El Khazen, clinical psychologist at the American Center in Dubai, and Vice President of MEEDA (Middle...

Episode 13

May 14, 2020 • 00:40:11

Hashem Montasser and Hany Bassiouny on adapting The Lighthouse’s strategy for the post-Covid-19 era and why thought-leadership in F&B is more pressing than ever

We’re going behind the scenes this week with the Lighthouse’s Hashem Montasser & Hany Bassiouny who speak with producer Chirag Desai about how they’re...