Helen Farmer on evolving into a social media influencer & mompreneur yet maintaining a work-life balance while in the public eye

Episode 30 January 21, 2021 00:46:15
Helen Farmer on evolving into a social media influencer & mompreneur yet maintaining a work-life balance while in the public eye
The Lighthouse Conversations
Helen Farmer on evolving into a social media influencer & mompreneur yet maintaining a work-life balance while in the public eye

Jan 21 2021 | 00:46:15

/

Show Notes

Is there a recipe for building a loyal following? Helen Farmer’s work combines effective storytelling and just enough vulnerability to resonate with her audience of radio listeners and tens of thousands of Instagram followers. As one of Dubai’s most popular radio hosts and author of “The Mothership” blog, Helen amassed an audience who both relate and aspire to her “mompreneur” experience and defer to her in terms of recommendations on Dubai expat living. But how does _the_ Helen Farmer of [Afternoons with Helen](https://www.dubaieye1038.com/on-air/afternoons-with-helen-farmer/) balance her influencer activities including commitments to her ever growing list of marketing sponsors, her radio job, and spending quality time with her young family? She may say there’s no strategy, but the action plan seems firmly in place and she generously shares the building blocks with Hashem in our first guest episode of 2021.

Other Episodes

Episode 33

March 10, 2021 00:44:08
Episode Cover

“I use my shows to make a statement,” gallerist Isabelle van den Eynde on her curatorial techniques, working with Emirati artist Hassan Sharif and the challenges of showing art through the pandemic.

This week we caught up with gallerist Isabelle van den Eynde, founder of the eponymous Gallery IVDE, one of Dubai’s most established and celebrated...

Listen

Episode 38

July 08, 2021 00:50:32
Episode Cover

“I had a feeling of hybridity that I wanted to both capture and express” Hashem Montasser on his journey from Wall Street to building The Lighthouse from the ground up

This week we reunited with one of our favorite podcast guests from 2020, Fatafeat founder and overall renaissance man, Youssef El Deeb. Having met...

Listen

Episode 18

July 29, 2020 00:40:16
Episode Cover

Debra Kletter on creating magical “food experiences” for her clients and why flavors have memory

As the world of theatre was affected by the recession a decade ago, Debra Kletter founded Eat Quest NYC, a service that creates bespoke...

Listen