Zeina El-Dana on the changing face of PR and why female mentorship matters

Episode 20 • August 26, 2020 • 00:35:05
Zeina El-Dana on the changing face of PR and why female mentorship matters
The Lighthouse Conversations
Zeina El-Dana on the changing face of PR and why female mentorship matters

Aug 26 2020 | 00:35:05

/

Show Notes

_Our hearts go out to those affected by the explosions in Beirut on August 4, 2020 which left hundreds dead, thousands injured and billions of dollars of property estimated as damaged. If you’re able to contribute, our guest this week recommends donating to_ [Impact Lebanon](https://www.impactlebanon.org). Hashem is joined this week by Zeina El-Dana, founder & CEO of Z7 communications which she founded in 2007. Since then, Z7 has grown to become the premier PR agency for luxury brands in the region. As they’re all set to move into their new offices in the Dubai Design District (aka our hood), Zeina shares how she landed her first client which got her entrepreneurial journey started, her clients’ shift to digital and the key lessons she’s learnt along the way.
Previous Episode
Next Episode

Other Episodes

Episode 25

November 05, 2020 • 00:43:26
Episode Cover

“I'm not going to measure somebody by whether or not they've had a show at the MoMA,” Maya Allison on her curatorial techniques and how she forged a successful artist-curator bond ahead of the UAE Pavilion at the 2022 Venice Biennale

In this week’s episode, Hashem, a long-time art enthusiast & collector, is joined by Maya Allison, Executive Director & Chief Curator of NYUAD’s Art...

Listen

Episode 36

May 19, 2021 • 00:39:06
Episode Cover

“Curiosity is a blessing and a curse.” Manal Ataya on why curiosity became an essential trait in navigating her career as museum director.

In our first episode since Ramadan break, Hashem is joined by Manal Ataya who, as the Director General of Sharjah Museum Authority, sits at...

Listen

Episode 35

April 08, 2021 • 00:45:35
Episode Cover

‘Preserving our heritage is to preserve ourselves.’ Designer Nada Debs on the inspirations of hybridity & true craftsmanship, plus creating her own contemporary design language.

On this week’s episode we caught up with friend of The Lighthouse, furniture and product designer Nada Debs. Coming from a lineage of Lebanese...

Listen