The Lighthouse Conversations
Zeina El-Dana on the changing face of PR and why female mentorship matters
_Our hearts go out to those affected by the explosions in Beirut on August 4, 2020 which left hundreds dead, thousands injured and billions of dollars of property estimated as damaged. If you’re able to contribute, our guest this week recommends donating to_ [Impact Lebanon](https://www.impactlebanon.org).
Hashem is joined this week by Zeina El-Dana, founder & CEO of Z7 communications which she founded in 2007. Since then, Z7 has grown to become the premier PR agency for luxury brands in the region. As they’re all set to move into their new offices in the Dubai Design District (aka our hood), Zeina shares how she landed her first client which got her entrepreneurial journey started, her clients’ shift to digital and the key lessons she’s learnt along the way.
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