Amina Naguib on B_URN taking Cairo by storm & building a lifestyle business centered around physical and mental well-being

The Lighthouse Conversations

Apr 08 2020 | 00:30:44

00:00 / 00:30:44

Show Notes

There’s been an explosion in terms of people’s focus on health—both physical as well as mental & general well-being—over the last few years. Amina Naguib embodies this positive trend as the Founder of Cairo-based B_URN, a workout loosely based on the Lagree fitness method that has evolved into a veritable lifestyle. Amina shares how she got started with her venture, how she managed to build a community of like-minded people in the middle of Egypt’s 2011 revolution and shares her expansion plans in related sectors.

Other Episodes

Episode 24

October 21, 2020 • 00:45:48

“Life is beautiful” has become a personal philosophy for me.’ Fatafeat founder Youssef El Deeb on his creative journey across media platforms, and the Arabic saying that became his life’s calling.

This week’s episode was quite a unique experience for us at the recording studio that we hope all you listeners will enjoy! Our guest,...

Episode 18

July 29, 2020 • 00:40:16

Debra Kletter on creating magical “food experiences” for her clients and why flavors have memory

As the world of theatre was affected by the recession a decade ago, Debra Kletter founded Eat Quest NYC, a service that creates bespoke...

Episode 15

June 11, 2020 • 00:42:32

Tarik Al-Zaharna on finding his voice in the region’s architectural landscape and why friction is sometimes necessary when creating new design concepts

The Lighthouse was conceived as a design-centric brand from the outset and its founders never took its design aesthetic—whether interior, graphic or digital design—for...