Amina Naguib on B_URN taking Cairo by storm & building a lifestyle business centered around physical and mental well-being

Episode 11 April 08, 2020 00:30:44
Amina Naguib on B_URN taking Cairo by storm & building a lifestyle business centered around physical and mental well-being
The Lighthouse Conversations
Amina Naguib on B_URN taking Cairo by storm & building a lifestyle business centered around physical and mental well-being

Apr 08 2020 | 00:30:44

/

Show Notes

There’s been an explosion in terms of people’s focus on health—both physical as well as mental & general well-being—over the last few years. Amina Naguib embodies this positive trend as the Founder of Cairo-based B_URN, a workout loosely based on the Lagree fitness method that has evolved into a veritable lifestyle. Amina shares how she got started with her venture, how she managed to build a community of like-minded people in the middle of Egypt’s 2011 revolution and shares her expansion plans in related sectors.

Other Episodes

Episode 13

May 14, 2020 00:40:11
Episode Cover

Hashem Montasser and Hany Bassiouny on adapting The Lighthouse’s strategy for the post-Covid-19 era and why thought-leadership in F&B is more pressing than ever

We’re going behind the scenes this week with the Lighthouse’s Hashem Montasser & Hany Bassiouny who speak with producer Chirag Desai about how they’re...

Listen

Episode 16

July 01, 2020 00:41:44
Episode Cover

Nelio Leone on how Italian grannies are the ultimate weapons of mass surveillance & why privacy concerns should be on everyone’s mind

This week, Hashem Montasser is in conversation with Nelio Leone, Founder of Urban Monks, a growth marketing agency he started in early 2019. Before...

Listen

Episode 14

May 28, 2020 00:46:45
Episode Cover

Louis Lebbos on why we haven’t yet seen a superagency in the region & supporting local entrepreneurs

From our LIVE FB conversation with Louis Lebbos, Founding Partner at UAE-based Astrolabs. Louis chats with Hashem about why his co-founder Muhammed Mekki and...

Listen